Customer Appreciation with Purpose
As a general rule, Emilie has a lot on her plate at MD Logistics, a company that specializes in helping their clients get their products where they need to go.
After starting within marketing, she has grown alongside the company to a larger role that also includes developing the business and working directly with clients to find solutions for their needs. As MD Logistics has expanded, so has Emilie’s plate, but that didn’t hold her back from making the absolute most of their latest annual Customer Appreciation Day.
MD Logistics makes time every year to set a day aside to thank their customers with an event loaded with fun, food and prizes. This year, prior to the Indianapolis 500, they also sent all attendees home with a box packed with gifts from partners, from local popcorn to trendy lip balm.
The theme: Be a game-changer.
“Who doesn’t want to apply that to their everyday life?” Emilie asks, and the biggest game-changer they sent out that day was awareness of a life-saving cause.
Donate Life and Driven 2 Save Lives became what Emilie calls a “breath of fresh air” to their usual way of doing things, and partnering with the charities for the event gave it a driving purpose.
The idea to use a box in the first place came naturally to Emilie, who thought the unboxing experience would be fun for their clients. “Everyone wants a subscription box. There’s a subscription for everything, anymore,” she says, but she hadn’t planned for the impact her boxes would have.
Once they tied in the charities, which spread awareness of an organ-donation registry nationally (as opposed to only statewide), the boxes took on a bigger meaning.
“[The boxes] brought the whole concept full-circle,” says Emilie. “So much of this process felt so right, because of how it all fell together.”
For Emilie, the entire experience was a “game-changer,” and the direction of the annual MD Logistics Customer Appreciation Day has been forever altered. The company is often lending a hand to charities, something that can be difficult to organize as it grows, and making the event a flagship for a cause each year is a natural move.
“It’s something that our executive team really feels passionate about,” says Emilie, who understands her customers and how best to get the word out for charity. “At the end of the day, it’s for a good cause, but you have to be able to get people to open up.”
Emilie, herself, has also been impacted by how successful the event was, and finds herself inspired. “It’s made me be more appreciative and more conscious of the things that matter most,” she says.
“I feel like what I learned through the process really was a ‘game-changer.’”
Check out the ways you can contribute at Driven2SaveLives.org or visit their Facebook page, here. Learn about organ donation and register nationally to become an organ donor at DonateLife.net. You can find MD Logistics at their website, here.
“So much of this process felt so right, because of how it all fell together.”EMILIEMD LOGISTICS