The athletic department of Arizona State University operates in the highly competitive world of big-time college athletics. It must connect with alumni and fans around the world as an ambassador of the university. Assistant Athletic Director, Tom Collins, wants to maintain the strong alumni support behind the men’s football program. A spirit of “Momentum” must permeate the program – to every last fan. ASU chose BoxUp as a partner to help build anticipation and excitement for a special group of season ticket package holders by making delivery day a little more special – with a custom box from BoxUp.
“Our expectation, and our fans’ expectation is that ASU will do things differently. BoxUp allowed us to affordably add a special touch to a mailing program that could have easily been run-of-the-mill. Now, it’s not just a transaction, but something special and something that can live up to that standard. The boxes look fantastic. I can’t wait to hear the response.”TOM COLLINSASSISTANT ATHLETIC DIRECTOR