Boxes are inanimate objects. So, why would we get so excited about what a box can do? Well, we’ve seen some things. Customers, and our customer’s customers, tell us, “Boxes from BoxUp can do amazing things.” So, what is it these little corrugated buggers can do? I’m glad you asked. You were promised a list, so let’s get to it.
1. Boxes Can Brand
Yep, custom boxes from BoxUp add a new dimension to a crucial touchpoint – the moment when a product, or favor, or gift becomes yours (all yours!!!). Among the sea of brown boxes, the branded box stands our with color and pop. In brand identity terms, it becomes a miniature billboard, an advertising unit – a visible teaser inviting everyone to wonder what’s inside.
The color wheel, which arranges color by their chromatic relationship, can help you design packages that blend colors and patterns to create color harmony. In many ways, it will confirm your intuition and experience with color. In some cases, it may prevent a clash, or less-than-satisfying color combination! For example, you can create a smooth, mellow, autumnal feel by using green, yellow and orange. These are analogous colors, meaning these three colors can be found side-by-side on the wheel. You can also make a purchase pop with a package patterned in complementary colors — two colors sitting across from one another on the wheel. Try variations of red-purple and yellow-green, commonly found in orchids, for brands with strong identities and customers with bold tastes.
2. Boxes Can Inspire
This is one our customers have highlighted, and educated us on, again and again. Examples like Brave Box and My Bariatric Box are tangible, regularly delivered reminders, “coachings”, exhortations and gifts for patients, cancer and bariatric surgery respectively. The recipient receives not a dull to-do list, but a bold, colorful box full of items that help and encourage them as they fight their battle.
3. Boxes Can Bring Joy
We’ve seen the unboxing videos on YouTube (Is that joy or gluttony?). Of course, some of them are over the top, but so many of them reveal nothing more than a simple moment of excitement that exists when an anticipated package shows up and we know exactly what’s inside, but can’t yet see it! If humans had tails, they would wag during these moments.
4. Boxes Can Wow
Sometimes a box is an exclamation point. For example, when a loyal sports fanatic receives their season tickets in a custom mailer emblazoned with their school colors and spirit, it sets a different tone. Formerly mundane transactions can be transformed. The standard envelope is replaced with a standout box. The modest, catered, brown bag lunch becomes something worth noting when custom, sponsored boxes are stacked like colorful bricks at luncheon table.
5. Boxes Can Surprise
“Wait, a custom box is part of this equation? How?!” That’s a question that might be asked when a custom box appears where you least expect it – like at a baby shower or wedding rehearsal dinner. The low, low quantities allowable with BoxUp make it possible to surprise the heck out of someone – with a box. Amazing!
What’s your BoxUp box doing? Share with BoxUp via Pinterest, Facebook, Instagram or via email.