We Know the Swag Bag – But What About the Swag Box?

How does an event live on in the minds of those who attended (and some who didn’t)?

What makes an event memorable, worthy of being saved, photographed, even “viral” in its impact? Sometimes, it’s something tangible that’s taken away from the event. You’ve probably heard of the “Swag Bag.” In popular culture, you’ll see stars receiving a bag filled with outrageous goodies, sometimes worth thousands of dollars. Swag bag has a ring to it. No reason it couldn’t be a box – right? For marketers, the swag gift collection is an opportunity to get their products in front of influential people. For the hosts, it’s an opportunity to extend hospitality to a coveted group of people.

What of this hospitality? Can a Custom Box help?

Hospitality and giving are ways we show some of our best human qualities – generosity, appreciation, humility, to name just a few. In India, there’s a maxim relative to hospitality that basically says “the guest is God.” The premise? The person you’re showing hospitality is important – maybe the most important person in the world. If a gift is personal and makes someone feel important, it’s more likely to be kept. That’s what the research says.

BoxUp has the “Swag giver” covered with a sturdy corrugated box, totally customizable on the outside, and of a multitude of sizes and shapes to pick from. Even some of the more modest events that have used a BoxUp box for their swag or party favors have found that the ‘billboard effect’ of 50 or 100 boxes lined up and waiting on guests is worth its own weight in gold. And knowing that someone at the home or office of the recipient is going to be a little jealous when they see the box – even empty of its contents – is a nice bonus.