Unapologetic Art for Immature Adults
We’re not insulting your baby; that’s the cheeky name of this company.
Ugly Baby has found a niche. It’s a niche that goes outside the mainstream to provide toys, novelty art and other oddities that you didn’t know you needed.
Sometimes, it’s the perfect gag gift. Or sometimes, it’s a self-indulgent treat of what the founders call, “Unapologetic Art for Immature Adults.”
Amid a sea of brown boxes arriving on doorsteps around the world, BoxUp’s ugly Christmas sweater pattern provided a quick and easy template for them to adapt and stand out.