The subscription box industry is competitive and getting more so by the day. Even with a good concept for a box, the execution of the concept is important. How a subscription box is packaged excites and inspires customers. The design becomes an integral part of the entire experience so that customers connect with the brand.
The Cost of Creating a Subscription Box
There is a lot riding on the actual box the customer receives so you don’t want to skimp on the design. A Dotcom Distributing survey revealed that 52 percent of customers who receive an interesting and pleasant package are more likely to make a repeat purchase.
However, getting a subscription box off the ground can be expensive. The cost of the products, transaction fees, personalized boxes, packaging, fulfillment, marketing, and shipping are all considerations that add up, especially for a small business that has just gotten started.
There are several ways to cut down on the costs without sacrificing on the quality of the subscription box. A personalized box that reflects your business is essential when it comes to starting this type of business but there are ways to reduce costs. Going through all of the options can be very overwhelming as you try to get it just right. Although as a subscription box entrepreneur, balancing cost with a personalized design often presents a challenge.
Design Inspiration
The good news is that the design inspiration process can be done at no cost. The design of your custom box should align with your box’s theme. Custom delivery boxes are a critical part of your marketing strategy. Look for inspiration from art, other subscription boxes, and different color schemes. Explore colors, shapes, and visual messages. The final design should reflect exactly what your brand represents. It’s important to not rush the design process. Custom designs are a financial investment as well as an investment in time.
Design Image Options
There are several resources to find inspiration and designs for your box that are not cost prohibitive. For example, check out Pixabay.com where you can search over 200,000 pictures and designs to find exactly what will fit your brand. You can upload images to the Editor to see exactly how each image would look on the box.
Brand-enhancing images help to relay your concept so choose the best one to fit your box business. This is a convenient and cost-effective way to add value to your custom subscription box. Plus, you can also use the images for marketing materials.
